When she was a child, Carolyn Jackson’s parents instilled the importance of giving back to the community and making a difference. The principles stayed with her into adulthood, fostering a passionate philanthropic outlook in the process. Carolyn would go on to become Barrett-Jackson’s Vice President of Brand Strategy, but her dedication to charities never diminished. In fact, it only intensified. After losing five family members and witnessing the passing of several beloved car collectors due to heart complications, Carolyn became determined to do more for the American Heart Association.
“Heart disease is the leading cause of death for both men and women and 80 percent of heart disease and stroke events may be prevented by lifestyle changes and education. I knew that I needed to do something to raise both funds and awareness for this important cause.”
She launched “Driven Hearts” – a yearlong charitable initiative and the campaign that has empowered the community and increased awareness about heart disease and stroke. Through her efforts, Carolyn has helped raise funds for the American Heart Association and has supported the organization’s commitment to research, community programs, prevention and education. She became a Heart Ball Committee member in 2013 and today, she serves as Chairman of the 59th Annual Phoenix Heart Ball.
“I am honored to serve as the 59th Annual Phoenix Heart Ball Chairman and I am tremendously grateful for the support of the 2018 Phoenix Heart Ball Committee, the Past Phoenix Heart Ball Chairmen, the team at Barrett-Jackson and the Collector Car Community.”
In January 2018, as part of the Driven Hearts campaign, Carolyn and Craig Jackson donated their 1988 Chevrolet 35th Anniversary Edition Corvette, and 100 percent of the proceeds benefitted the American Heart Association. The sale of the car raised $350,000. Throughout the year, the Driven Hearts initiative also offers a Barrett-Jackson license plate, and a percentage of the sales will benefit the American Heart Association. With each sale of the special Arizona license plate, drivers are encouraged to take control of their health and slam the brakes on heart disease and stroke.